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How Elaine Ellis started her Entrepreneurial Journey

Hi, I’m Elaine Ellis and I first embarked on my Entrepreneurial journey nearly 7 years ago when I was post-partum with my first baby, Henry. I couldn’t tell you exactly what the catalyst was for me to start my first business. Maybe for the first time in my whole life I had a chance to slow down and have a think about what I really wanted. Maybe it was opportunity. Maybe it was hormones, and some people might say I had lost my mind after having my first baby because starting a brand-new business 6 months after having a baby might not be the best timing…! However, whatever your motivation you just know when you know and so began my story.

Originally from Dublin, Ireland and nearly 10 years ago my husband & I embarked on a huge adventure together… We moved to the other side of the world, we left behind our family, our friends, our home and started a new life in Perth. Arriving in Perth on Australia Day 2012 dressed in jeans and a jumper (it was 44 degrees!) with 2 suitcases and 10 years on we’ve built a house, renovated another house, started 4 businesses and had two amazing Children, Hannah & Henry.

What does it really mean to be an entrepreneur? It seems anyone with an Instagram account or Facebook page can start a business these days but is this entrepreneurial in the true sense of the word? The answer is yes, anyone who starts a business, takes advantage of opportunities, or risks their pride to create something new is an entrepreneur in this ever increasing digital age.

For me however, I’m an old fashioned kinda gal, born in 1982 and growing up in a time when there were no mobile phones, internet had a dial tone and not everybody had a computer in their home; I even remember queuing in the library of my university to use a computer and save my thesis to a floppy disk! So, for me an entrepreneur was always on the front line of selling, meeting customers daily, dealing with staff issues, managing money and always thinking of new ways to grow their business. To me this meant doing business in real-time, the old-fashioned entrepreneur had to deal with people face-to-face, had less time to strategise and instead had to think on their feet made decisions based on a gut feeling rather than hours or sometimes days or weeks of thinking.

This is me, constantly thinking; I can’t stand indecision; I like to make quick decisions based on my gut (these are not always the right decisions but as an entrepreneur you also earn the right to make mistakes, nothing is perfect). After all making quick decisions or over-thinking things can both cost you money in the end. I always knew that one day I would run a business I just had no idea what that would be!

Fast forward 7 years and the landscape of business has drastically changed, we went from starting a retail & interiors store in 2014 to importing & wholesaling furniture to selling nappy bags online. Stay tuned for the full story or follow my journey over on @elaine_ellis_business where I’ll be sharing my full story plus lots of helpful tips for anyone else out there hoping to leave their 9 to 5 and start a business.

Elaine xxx.


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